Latest News

Home » Latest News
Latest News2021-06-30T09:57:04+00:00

Is Search Engine Submission Necessary?

By |November 11th, 2020|Categories: Business advice, SEO, Uncategorized|Tags: , , , , , , , |

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. [...]

Can Any Inbound Linking Hurt My Ranking?

By |October 24th, 2020|Categories: Online marketing, SEO, Uncategorized|Tags: , , , |

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking. It [...]

The Importance of Anchor Text in Back-links

By |September 18th, 2020|Categories: Advanced SEO Techniques, Online marketing, SEO, Uncategorized|Tags: , , , , , , , , , |

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or [...]

Absolute Links vs. Relative Links – SEO Value

By |August 15th, 2020|Categories: Advanced SEO Techniques, Business advice, SEO, Uncategorized|Tags: , , |

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is [...]

Incorporation of Company Branding and SEO

By |July 19th, 2020|Categories: Advanced SEO Techniques, Brand development, SEO, Uncategorized|Tags: , , , , , , , , , , , |

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and [...]

Strategic Use of Images in Search Engine Optimization

By |June 9th, 2020|Categories: Advanced SEO Techniques, SEO, Uncategorized|Tags: , , , |

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing [...]

Google now discounts all reciprocal links

By |May 25th, 2020|Categories: Advanced SEO Techniques, Business advice, SEO, Uncategorized|Tags: , , , |

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange [...]

We Offer Exclusive Marketing Content for Signing Up

Get Everything You Need to Take Your Business to the Next Level.

Go to Top